Whether you’re entering private practice and need your first website or seeking an upgrade, selecting the right website builder is a crucial decision for your professional journey. Many mental health professionals opt for a website builder based on upfront affordability, but it’s vital to consider a platform that can evolve alongside your practice and marketing strategy. In this blog, we review 6 top website builders for mental health professionals.
In this digital era, establishing an online presence is indispensable for psychologists to connect with clients and showcase their expertise. The optimal website builders for psychologists combine user-friendly interfaces with customizable features, empowering mental health professionals to craft compelling and informative platforms. Discover our curated list of the best website builders for psychologists, therapists, counselors, and other mental health practitioners as you navigate this essential aspect of your professional identity.
Advantages of Website Builders for Mental Health Professionals
Let’s review some advantages of website builders for psychologists. Website builders:
- Are typically reasonably priced
- Allow you to create websites fairly quickly
- Enable drag and drop building capability
- Often take care of the backend updating for you
- Are built for mobile and standard devices
- Can help you get your practice up online quickly
So for a new practice needing an online presence quickly, website builders can be your friend.
Disadvantages of Website Builders for Mental Health Professionals
Now that we’ve looked at the advantages, set’s review some disadvantages of website builders for psychologists. Website builders:
- Are often outgrown once a practice grows, or a real marketing strategy is implemented
- Can be limited in capabilities
- Are often boilerplate looking
- Don’t really help you with SEO unless you have a comprehensive strategy implemented before you start your build
- Limit many great marketing tools available
For the long-term health of a practice and their online strategy, website builders may limit you.
Should I Use a Website Builder or Hire Someone?
As the owner of a marketing company, I have gotten this question many times “Should I use a website builder or hire someone to build my website?” Well, it depends. Not all website companies are the same. Some website companies will create a nice looking site, but don’t have the SEO strategy skills needed to create an online presence that generates leads for your business via a SEO strategy.
My recommendation is, you can use a website builder to get online quickly when you’re just starting. But, investing money upfront in hiring a professional that knows SEO strategy will benefit you much more in the long-term of your practice. Search engine optimization (SEO) takes many months to start working, so it’s best to get a jump on this as soon as possible. Having said that, it’s a good idea to create your own website on a website builder quickly when you just start, and start researching website companies that specialize in SEO and have experience working with mental health professionals.
Best Website Builders for Psychologists, Therapists, and Counselors
Now that we’ve reviewed the advantages and disadvantages of website builders, here is our list of best website builders for mental health professionals:
WordPress, while technically a website builder, is probably the most difficult platform to use on this list. However, if you hire a website company to build your site, they will most likely use WordPress because of it is highly customizable and can provide many tools to help with a SEO strategy.
- Highly customizable
- Relatively cheap
- The most used website platform on the planet
- Great SEO tools available
- WordPress is “free” but you’ll need a hosting company
- Somewhat difficult to use for new users
- You will need 3rd party tools implemented
- Updates and site maintenance required
Cost: WordPress requires a hosting company, which can cost between $10 and $30 per month. WordPress itself is free to use as it’s open source.
Verdict: I personally love WordPress, it’s what my marketing agency uses for psychologists and other mental health professionals. However, if you approach this one on your own, there is a steep learning curve. It is very flexible in both design and capabilities, but it may not be a good choice for a first-time build if you are doing it yourself.
Wix is a highly used website builder popular with many small businesses. Many mental health professionals use Wix because of it’s easy drag and drop builder.
- The starting costs are lower than some other builders out there
- The drag and drop builder is relatively easy to use, although it can take some getting used to
- You can get your website built pretty quickly if it only contains a few pages
- A very general builder not specific to therapists
- Usually a beginner website that many users grow out of when it’s time to implement a stragegy
- Limitations in design
- Not so customizable with 3rd party tools
Cost: $16 to $59+ per month
Verdict: Wix is a popular website builder and is fairly easy to use. There are some limitations, but it can be used to get a site up quickly and relatively affordably.
Similar to Wix, Squarespace is a general website builder small business owners use.
- Free trial available
- Drag and drop builder
- Good for selling online
- Website can be set up quickly if only a few pages
- Not designed for mental health professionals
- No free plan available
Cost: $23 to $65 per month
Verdict: Squarespace is a good website builder for selling online. Like any of these other website builders, they are just tools. If you don’t have a strong SEO strategy imagined before the site is built, your site won’t help you generate many clients.
Simplepractice is more than just a website builder, but they do include a website builder in some of their plans.
- Intuitive and easy to use builder
- Integrates with their EHR system
- 30 day free trial
- Good for a basic site
- Not a standalone website builder
- Limited SEO capabilities
- Limited strategy capabilities
- Cookie-cutter in appearance
Cost: $69.99 to $99.99 per month
Verdict: If you already use Simplepractice, their free website is not a bad option to get a site up quickly. However, your site will most likely not benefit you in finding new clients.
Brightervision is fairly well-known in the mental health space. Many psychologists, therapists, counselors, and other mental health professionals use them for their websites.
- They guide you through the whole process
- No experience required
- Don’t use the “pre-generated” copy for your pages or your blogs. This will not be helpful for any SEO strategy as Google likes original content.
- $100 set up fee
- Cost is more expensive than other options
- Fairly boilerplate looking
Cost: $69-149+ monthly, $100 upfront
Verdict: For newer mental health practices, this is not a bad option. However, the most common complaint I’ve heard from Brightervision users is that their website “didn’t help them” get clients.
6) Hire a Website Company
Hiring a website company is a great option for those looking to jumpstart their SEO strategy. I’d only recommend this option to a practice looking to get clients via an online strategy.
- Build the site for you
- Take care of maintenance (usually as an add-on service)
- Build a custom-looking site that differentiates you from competitors
- Can implement a strong SEO strategy (if they have the knowledge)
- A costly investment up-front
- If you choose the wrong agency, it can be a headache
- Not all website companies know SEO
Cost: Depending on what you’re getting, a custom website can cost you anywhere from $4000.00 and up. A strong SEO strategy will require a larger website, so expect to pay more. You’ll also need copywriting done if you don’t write for SEO.
Verdict: For mental health professionals needing to grow their practice online, hiring a website company with heavy SEO experience is a phenomenal investment. I highly recommend SEO for private practices that aim to be in business more than 3 years and want a steady flow of new clients regularly.
Final Thoughts on Choosing a Website Builder for Your Mental Health Practice
Thank you for reading this resource on the best website builders for mental health professionals. Determining the right website builder for you is challenging, as it hinges on your specific needs, budget constraints, and practice objectives. Opting for a custom SEO strategy and website is highly advisable if your goal is to generate leads for your practice. However, if your priority is swiftly getting a site up and running, one of the alternative options might be your most practical choice.
TherapyPatron.com helps mental health professionals better serve their clients. Our (editable, fillable, printable PDF) therapy worksheets can help you streamline your practice, effectively deliver different types of therapy, and support your clients be the best version of themselves.